Music Sponsorships | Endorsement Deals | 1500 Sound Academy icon

Finding music sponsors is easier said than done. It’s no secret that the music industry is saturated with hopeful artists, and there are only so many companies out there interested in providing endorsement deals for musicians. That said, if you put in the work, getting sponsored is a great move, not just for the free gear, but for the exposure. Follow these three tips to improve your odds of getting endorsed by your favorite brands.

1. Build Your Social Media Following

Without a doubt, the quickest and easiest way to get sponsored is to have a huge fanbase, especially on the major social media and music streaming platforms. After all, the entire reason music sponsorships exist is to form mutually beneficial partnerships for both parties involved. In other words, the companies sponsoring you want to see a return on their investment.

Don’t underestimate the power of even one social platform to skyrocket your career into the stratosphere and beyond. For example, plenty of top-tier artists got their start on SoundCloud. Billie Eilish, Nipsey Hussle, Tyler The Creator, Lil Nas X, Lizzo, Chance The Rapper, Post Malone, and Ella Mai are among many artists who have gained massive followings on SoundCloud alone.

2. Support Your Local Music Scene

In the music industry, being a fan goes a long way in paying your dues and earning respect, and you never know where or when potential music sponsors might show up. Go to relevant events and network. Once you start to get to know people, you might be surprised by how many connections open up—not just for endorsement deals for musicians either.

Meeting the right person (or people) can open doors to everything from studio time to opening slots at big events. Just make sure you get into it for the right reasons. Nobody wants to work with someone who’s clearly just there to advance their own career. Support your scene genuinely, and it’ll support you back. Plus, you’ll have a blast in the process.

3. Be Consistent in Your Branding

Companies are more likely to endorse you if you’re already using their products. For example, if you dream of a music sponsorship with Nike, wear Nike clothes and shoes. If you want to get sponsored by Fender, play Fender guitars and amps. Besides just using the gear you love, try to fit the brand’s vibe. Artist branding goes a long way in determining how you’re portrayed, and in turn, how you’re paid.

Learn the Business So You Can Be the Business

Here at 1500 Sound Academy, we don’t just teach you how to become a professional artist. We also help you become a confident music business leader with the skills and knowledge required to land endorsement deals for musicians. Before you start reaching out to music sponsors, you have to put in the work. Our on-campus and live online classes will get you there. Sign up today to take your music career to new heights.